More than 70% of women mortgage professionals have experienced sexual harassment in the workplace, but these incidents go drastically underreported, according to a recent Mortgage Bankers Association survey.

When data doesn't tell the whole story about untapped market opportunities, mortgage executives must draw on their personal experiences and local expertise to craft unique strategies to reach new borrowers.

With mortgage originations on the decline, lenders that want to regain lost volume or grow market share must work harder to identify and reach underserved borrower segments.