Personalization starts with the data

Ellie Mae EVP Joe Tyrrell talks customer acquisition strategy. Crafting a personalized consumer experience, he says, starts with data.

The mortgage industry is in the midst of game-changing innovation. Demand for faster access to funds, mobile capabilities and artificial intelligence are just some of the areas mortgage lenders are seeking solutions—or risk being left behind. Held in Las Vegas Sept. 17-18, Digital Mortgage is the premiere event dedicated exclusively to these developments.