In this demo, industry expert Ryan Minard shows how lenders can solve this challenge with SurefireSM by effortlessly deploying prospecting and nurture campaigns, leveraging highly engaging video content, automatically identifying in-market borrowers and increasing sales productivity at a lower cost of sale.
Part of ICE's Consumer Engagement Solutions suite, SurefireSM is the mortgage lending industry's most widely used and top rated CRM, marketing automation and creative content management platform that helps thousands of mortgage professionals drive more business with less manual work. Effortlessly engage with borrowers, recruits, members, brokers, and real estate agents all through one powerful platform – backed by the mortgage industry's leading technology provider ICE Mortgage Technology®.
Craft a Powerful Borrower Loyalty Formula
Gain expert insights on how to successfully leverage technology to engage new borrowers, win their loyalty and strengthen your referrals