PropIQ

Transcription:

Sabhya Katia (00:08):
We all know how important it is to stay top of mind just so you can derive new business from your existing customers. To continue, you all pay for CRMs to send out birthday emails, loan anniversary emails, and even newsletters now, but I'm here to tell you that you are all going about it the wrong way. Hi, good evening or good afternoon. I'm Sabhya, the CEO of Prop IQ, and in my experience as a real estate investor who's owned over 30 properties, I get these kinds of emails all day every day. I'm telling you that just because I have high equity in my home doesn't mean I'm going to get a HELOC. It's because I have high equity and a financial stressor or a life event going on in my life—such as changing a job or having debt to pay off. That is why I'm going to get a HELOC from you.

(01:07):
You are still the best person to advise them on the financial opportunities or the financial products that they're eligible for, but at Prop IQ, we are here to solve that. You are able to know your customer better than you know them currently. At Prop IQ, we build a 360-degree view of your customer's entire financial life and home-related journey. Their home updates would be something like if they have high equity or their home is appreciating; their financials would be something like debt payments or a healthcare crisis; but their life events, which we think are the most important, are things like if they just got married, their kids are graduating, or more importantly, they've just changed jobs. At Prop IQ, we help you truly understand them so you can reach out whenever your existing borrower is going through a life event.

(02:06):
Let's jump into the demo. As the demo shows up, you'll see a dashboard which shows all your existing borrowers—1,247—as well as the potential loan volume. With Prop IQ, you can see that we have a database of your existing customers or homeowners that you've worked with in the past, as well as the potential loan volume. It's really easy to add an existing borrower to your Prop IQ dashboard, which by the way, we do integrate with existing CRMs so you don't have to keep two different platforms. Let's add me, for example, Sabhya. You just need my full name, my email address, and my property address. It does take a few minutes to bring in all those pieces of information, so I'll show you some examples that we've already preloaded while the data about me pulls through and you see all the properties that I own.

(03:07):
Let's pick Sarah, for example. You'll see that Sarah has high equity in her home, but she has a credit score of 530. For most lenders, that would be a bad borrower. What you can see with Prop IQ is that her credit score is low because she has $64,000 in credit card debt. We work with our existing customers to work with people like Sarah where you take out a HELOC opportunity to pay off that debt—debt consolidation, which a lot of people do—and you monitor that credit score. As soon as that credit score jumps up, you are able to reach out to Sarah and offer another HELOC to be able to pay down her rate a little bit. In this way, Sarah's out of debt, you've reduced her monthly payments, and you've originated two loans for Sarah as your customer for life.

(04:00):
Let's take another example: Scott. Scott has high equity and a stellar credit score, but because of Prop IQ insights, we can see that people in his neighborhood are renovating their kitchens and bathrooms. He's more likely to do a renovation because he's seeing such renovations around him. What we show to Scott is a very hyper-personalized email saying, "Scott, we saw that your kitchen looks like this, but it could look like this based on the renovations everyone's doing in your area." We pull all that data and show how you can increase your home value as well. In this way, Scott feels more seen, and the engagement rates for this are through the roof right now, especially in states like California. This is not just isolated to HELOCs.

(04:54):
For example, let's go to David. With Prop IQ Insights, we see that David is currently going through a job change and is going to be working at Facebook in Menlo Park. Because of Facebook's return-to-office policies, he will have to move from Boston to Silicon Valley. Now might be a great time to reach out to David saying, "Maybe you're looking for a new home." This is not just isolated to a job change; our AI really personalizes it and builds context around where you are moving. If David were moving to New York City instead of Menlo Park, our messaging might look different because our AI truly understands the geographical context as well as the events the person is going through in their lives. Finally, my data should be loaded up as well.

(05:50):
As I told you, I'm a real estate investor and own a few properties. As you can see, my first property shows up, and that is with my lender. My current rate is great, only HELOC opportunities for me. But you can also see not just my first property, but all of the properties that I own. We cut through all the noise of the LLCs and the trusts to really show all of the properties that someone owns and see if there are refinancing opportunities based on current interest rates. Mind you, this is not just with the loans that I've already given out as a lender, but also with loans that some other lender might have given out, truly understanding their portfolio holistically.

(06:38):
We roll all this up into our analytics tab where you can see all of the trigger distribution, where you might be doing well, what kind of interest you're seeing from the market, as well as a geographical analysis of what triggers are moving very well in certain geographies. That's our demo at Prop IQ. We are showing you how we are taking these data insights and really helping you understand your customer better. Again, we integrate into many different CRMs. We've heard a lot about the ROI of AI and these new technologies. I'm glad to say that for the customers we are working with, you are already seeing a 15% increase in engagement, and we've built them a $20 million net new pipeline in just the past three months. Even though the interest rates are a little bit high today, your homeowner is still going through life events and needs those financial products. This is Prop IQ. Thank you so much and if you are interested in a demo, the QR code is right here.