Increase your mortgage application completion rate beyond 60%

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Across the mortgage industry, the percentage of borrowers who start an application, but never finish it, is surprisingly low at around 60%. But what can loan originators do to change that? Combine a ground-breaking mortgage CRM with their point-of-sale (POS) system.

David Orsini, co-founder, Chief Product Officer, Top of Mind, demonstrates how SurefireCRM's integration with POS systems helps originators increase that percentage using our rules engine, power calls, and text messaging. Never leave an active loan application hanging in limbo again.

· Encourage the borrower to proceed with the application at each stage of the process

· Stay on top of when you need to reach out to help the borrower directly by phone

· Send automated messages by text and email that have a personal touch

For more information or to schedule a complete demo, visit: Top of Mind