Rhonda Johnson, one of my long-time coaching clients (and friend) recently shared a tool that has helped her business in an unexpected way. Rhonda works with a lot of first-time home buyers and as you know, they can feel pretty overwhelmed with the process and details of getting their first mortgage. I have often worried that they are not fully understanding the information but don't feel confident enough to share that with me.
Rhonda invites her first time home buyers to bring a family member or friend to the application appointment. Even if they don't bring anyone, the fact that you opened the door for this gives them a greater sense of trust and security. This is a great move for all originators that work with first-time home buyers.
Rhonda went on to share the amazing thing that happens after these meetings. When a family member or friend has come to the appointment, they have then turned into a loan for themselves or referred another loan to Rhonda. Now that is an unintended consequence we can all live with!
Thanks Rhonda for sharing!
