We all have great ideas. We all know what it takes to succeed as a mortgage originator. The problem is that we don't always implement those great ideas and do what it takes to succeed. The excuses are usually pretty good ones, but they are still that - excuses.
One of the tasks that I know will increase production is making phone calls to my database of real estate agents. A simple phone call to see how they are doing and if there is anything I can help with. I can make 10 phone calls in less than 30 minutes. The problem is that I don't.
Colleen (one of my coaching clients) and I both agree that making the phone calls brings in more business when we do it, but we struggle to be consistent. We have decided to share a calendar event and each Wednesday we have 30 minutes blocked out to make our phone calls. We are hoping that holding each other accountable will be the missing link. Knowing she is looking at the same event and will be asking me about it is pretty motivating.
What marketing tasks are you not doing that this technique might help you with? Get it on your calendar and hold yourself accountable!
