The beginning of a new year is a great time to re-evaluate our personal, professional and business relationships. Are my partnerships working? Are my loyalties being reciprocated? Are my partners of the highest quality? I look at all of the people that I conduct business with as a service provider. I believe that as consumers we should expect high-quality service from our doctors, dentists, hairdressers, and any other business that we pay to provide us with a service.
I'm an incredibly loyal person. I've had the same accountant since I first entered the workforce many decades ago. I saw the same hairdresser for 15 years, until she left the business. I went to the same doctor and dentist from the age of 12 until just five years ago, when moving caused me to review my options.
Moving one town away isn't a big deal, and driving an extra five miles is nothing. But considering how busy our lives are, I decided to conduct a loyalty review of my personal practitioners and partners. I would suggest that a move is great reason to re-evaluate. I didn't want to add another 20 minutes to a visit with my doctor or dentist if I could find a better practice closer to home. However, if I believe a practitioner is worthy, then my loyalty would withstand the 20 added minutes.
Because of this review, I found a new dentist just blocks away, and I love the practice. Since my doctor was going to retire, it seemed like a good opportunity to find a new physician. That was a fantastic decision. I replaced two of my most loyal relationships and have no regrets.
The new perspective from both new professionals changed many practices in my life. In fact, a new relationship can produce different and often beneficial results. Many people don't like change, but remaining attached to a professional relationship can mean you're missing out on something better.
As I network and meet new people, I've realized that it's time to consider my other loyalties. Am I receiving any rewards for my loyalty in that professional space? Everyone complains that companies are always rewarding new customers with special offers — "first month free" or "six months of extra services" — but those same companies do not reward the loyalty of their long-time clients.
Take a few minutes to do a loyalty check today! Are the service providers in your life rewarding your loyalty, or is there another provider who will better meet your needs?
