First Advantage Corp., St. Petersburg, Fla., and First American Corp., Santa Ana, Calif., have jointly acquired a 75% ownership share of LeadClick Media Inc., an online lead generation and marketing company based in San Francisco.The purchase price is $150 million, of which First American contributed $45 million in cash and First Advantage the rest in a combination of cash, stock, and notes. LeadClick provides its services to the real estate, automotive, and financial services markets. "These lead generation data services will complement both First American and First Advantage by adding a valuable line of high-quality business leads that we can sell to our customers," said Parker S. Kennedy, chief executive of First American and chairman of First Advantage. "The services will improve the sales efficiency of our customers, helping them to close more transactions and, in turn, consume more of our other products and services." The terms of the agreement have the buyers acquiring the remaining 25% of LeadClick over the next three years. First Advantage became a publicly traded company in June, with First American owning the majority of its stock.
