1st Franklin Picks Finali

Finali Corp., Westminster, Colo., has announced an agreement to provide outsourced customer care to First Franklin Financial Corp., a subprime mortgage lender based in San Jose, Calif.The financial terms of the deal were not disclosed. Under the arrangement, Finali's customer care agents will respond to queries and will be complemented by their netSage Virtual Agent on First Franklin's website. The live agents will provide outbound communication to screen applicants and route them to the appropriate loan officers at First Franklin. "Our industry is booming, and we were looking for an innovative way to increase our capacity to handle increased volume without making significant investments in infrastructure," said First Franklin managing director Carole McCormick. "At First Franklin, we believe we've found a unique offering in Finali's combination of customer service experts with its virtual assistants." The companies can be found on the Web at http://www.finali.com and http://www.first-franklin.com.