First Franklin Direct, a retail division of mortgage lender National City Bank of Indiana, has unveiled a new consumer brand, NationPoint, designed to reflect its nationwide presence.The company also announced the launch of a website in connection with the new brand. In addition to highlighting the company's national scope, NationPoint executive vice president Michael Petree said the new brand launching "also helps avoid any consumer confusion with the rest of First Franklin, which remains focused on wholesale business." First Franklin Financial Corp., San Jose, Calif., is a subsidiary of National City. NationPoint can be found on the Web at http://www.nationpoint.com.

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