Countrywide Home Loans Inc., Calabasas, Cal. has launched a new radio and television advertising campaign focusing on first-time Hispanic homebuyers in major markets nationwide.Using the tagline "Facilitando Suenos," it is part of the company's "Realize Your Dreams" national branding campaign launched earlier this year. "Rather than merely translate existing English-language advertisements into Spanish, we have created messages that expressly speak to the Hispanic community -- assuaging their anxieties, demystifying any confusion and earning their trust," said Rodolfo Saenz, Countrywide's executive vice president of emerging markets. The campaign will air Monday to Friday through the fall on Univision, Telemundo, Galavision, and CNN en Espanol along with morning and evening newscasts, in addition to three Spanish-language radio spots broadcast in five major Hispanic markets. Countrywide can be found online at http://www.countrywide.com.
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Doxo plans to fight the FTC complaint, which focuses broadly on consumer finance, but there are signs of confusion about the company's role in mortgages too.
April 25 -
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Christopher J. Gallo and his aide, Mehmet A. Elmas, allegedly withheld information in mortgage applications, hiding that borrowers were purchasing second home properties.
April 25 -
Mortgage rates rose 7 basis points this week, Freddie Mac said, and more increases are likely following a weaker than expected gross domestic product report.
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Independent mortgage bankers lost the most money ever on every loan originated last year due to higher rates and lower volumes, an industry trade group said.
April 25