Countrywide Home Loans Inc., Calabasas, Cal. has launched a new radio and television advertising campaign focusing on first-time Hispanic homebuyers in major markets nationwide.Using the tagline "Facilitando Suenos," it is part of the company's "Realize Your Dreams" national branding campaign launched earlier this year. "Rather than merely translate existing English-language advertisements into Spanish, we have created messages that expressly speak to the Hispanic community -- assuaging their anxieties, demystifying any confusion and earning their trust," said Rodolfo Saenz, Countrywide's executive vice president of emerging markets. The campaign will air Monday to Friday through the fall on Univision, Telemundo, Galavision, and CNN en Espanol along with morning and evening newscasts, in addition to three Spanish-language radio spots broadcast in five major Hispanic markets. Countrywide can be found online at http://www.countrywide.com.
