Domania to be Acquired by LendingTree?

Rumors that LendingTree has acquired Domania have proven to be premature, MortgageWire has learned.Contrary to recent reports that LendingTree has acquired both RealEstate.com and Domania from Primedia, sources say the Domania deal has yet to close. If LendingTree -- which has operated solely in the business-to-consumer channel to date, funneling Internet leads to lenders -- does acquire Domania, it would represent an advance into the business-to-business space helping lenders retain borrowers as well as acquire new ones, a major shift in LendingTree's business model. Just as the recent acquisition of GetSmart.com solidified LendingTree's position as a lead generator for lenders, the RealEstate.com acquisition solidifies LendingTree's more recent entry into the real estate space. LendingTree can be found on the Web at http://www.lendingtree.com.