Data Warehouse Corp. has announced a partnership with ABN Amro to create a lead-generation website for approved brokers of InterFirst Wholesale Lending.Data Warehouse unveiled the website at the annual MBA convention in San Diego, billing it as the first of its kind offered to wholesale lenders. The site provides InterFirst brokers with a direct marketing resource center that enables them to analyze campaign profitability and improve pull-through rates as well as generate leads, Data Warehouse said. The website offers direct marketing lead generation services for all channels, including direct mail, teleservices, and database marketing, and complies with current telemarketing and Fair Credit Reporting Act regulations. InterFirst said the service will be especially useful to brokers in helping them weather current changes in the mortgage market. Data Warehouse can be found on the Web at http://www.dwcsolutions.com.
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The partnership was designed to support the growth of Redwood's Sequoia platform and give Castlelake purchasing power for fully documented loans.
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