E-Loan Gets 'Upfront' Certification

E-Loan, Dublin, Calif., has become the first lender to earn the title "Upfront Mortgage Lender" from a faculty member at the Wharton School who calls himself "The Mortgage Professor."Jack Guttentag, professor of finance emeritus at the Wharton School of the University of Pennsylvania, Philadelphia, has launched a program to certify Internet lenders, and E-Loan was the first to fulfill the five requirements of the program. Mr. Guttentag, who advises consumers about the mortgage process, says the requirements lenders must meet to be considered "upfront" include specifying which market niches they serve, providing a guaranteed mortgage package, and providing clear information on lock requirements, ARMS, and loan officer compensation. E-Loan can be found online at http://www.eloan.com, and Mr. Guttentag can be found at http://www.mtgprofessor.com.