E-Loan Unveils Loan Advisor

E-Loan Inc., Dublin, Calif., has introduced Loan Advisor, the latest addition to its family of products offering consumer debt advice.The product helps solve debt-related problems by asking about objectives, credit scores, loan details, and tax information in order to recommend a loan that offers the lowest payments or the lowest after-tax cost, the company said. The recommendation takes into account key parameters such as the loan-to-value ratio, credit, actual closing costs, and available interest rates. "The Loan Advisor helps consumers by weighing all options available to them and providing an unbiased recommendation on the lowest-cost solution for their individual scenario," said Joe Kennedy, president and chief executive officer of E-Loan. "It is, to the best of our knowledge, the most sophisticated debt advice tool ever developed." The company can be found on the Web at http://www.eloan.com.

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