Continuing its full-court press for dominance in broker point-of-sale systems, Ellie Mae has reported hiring away top sales executive Robert Madsen from Calyx Software.According to Ellie Mae, Mr. Madsen added over 12,000 Calyx Point licensees during his tenure at Calyx. He will head new-customer acquisition efforts for Ellie Mae's Encompass platform, which specifically targets the recruiting of Point users. Mr. Madsen has more than 25 years of senior sales and training management experience, 12 of them at Calyx, according to the company. Encompass was introduced in October 2003 as an enterprise-level Web-based alternative to existing broker POS systems. Ellie Mae can be found online at http://www.elliemae.com.

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