Figure Technology goes public, opens at $36 per share

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Figure Technology Solutions started trading as a public company and the first moves were substantially higher, according to information on Yahoo Finance.

The company priced its offering at $25 per share on Wednesday evening. Early trades, starting around 12:30, put the stock in a range between $32 and $37 per share, with an opening price at $36 per share.

At the time of pricing Figure had a preliminary market cap of $4.3 billion. In comparison, Rocket Cos. has the largest market cap of a nonbank mortgage company at $48.8 billion, while UWM Holdings has a market cap of $11.3 billion.

Going public is "a natural extension" for Figure and its businesses, said Todd Stevens, chief capital officer, in an interview.

"We validated many aspects of our business," Stevens said, with the home equity line of credit being its first product. But it is not the company's only product and Figure plans to introduce more.

"We've been in IPO readiness mode for a while, and then the markets just look very inviting," he added. Its bankers' also told management it was a good time to move forward with the process.

Figure is also seeing the markets understand and even pivot towards more digitization and even tokenization of assets, Stevens said. This includes the GENIUS Act signed by Pres. Trump in July, establishing a framework for stablecoins. It provided regulatory certainty, another plus for Figure going public. The proposed CLARITY Act will further help.

Based on preliminary interest, Figure had upsized the number of shares available to 31.5 million. Its final range for pricing was between $20 and $22 per share, but when it acted on Wednesday evening, it increased that to $25 per share.

Figure has a growing crypto-backed lending business, which is growing at a similar rate to the HELOC, albeit at a smaller base, Stevens said.

"We're very confident that this convergence between traditional finance and digital assets and DeFi is a real trend, and it's gathering speed, and having these two businesses together makes a lot of sense," Stevens said.

Figure aims "to really be at the center of that convergence and be that firm that can bridge that gap, that's going to unlock tremendous value for borrowers," he continued.

While Figure's DART registry (a competitor to the Intercontinental Exchange-owned MERS) is part of the IPO, the Provenance Blockchain is a separate entity, Stevens said.

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