Fiserv SVP Goes to Mortgagebot

Fiserv senior vice president Dan Welbaum has been hired as chief marketing officer at Mequon, Wis.-based Mortgagebot, MortgageWire has learned.Mr. Welbaum, long the head of sales and marketing for the Fiserv easyLender Products business unit, will be responsible for developing and executing Mortgagebot's marketing strategy, including overseeing industry partnerships and marketing communication efforts. Before joining Fiserv, Mr. Welbaum served in a management capacity at such organizations as Unisys, Bisys, Convergys, and The Kirchman Corp. In 1993, he joined the senior management team of the former Florida Informanagement Services, where as SVP of sales and marketing he helped build the company in preparation for its acquisition by Fiserv in 1997. Mortgagebot can be found on the Web at http://www.mortgagebot.com.