The correspondent originations division of GMAC-RFC, Minneapolis, has begun selectively offering to clients a cobranding program under which they can sell loans servicing-released while retaining some servicing-related marketing contact with borrowers."It offers our lenders the ability to maintain a market in front of the homeowner [potentially] throughout the life of [their] loans without the investment in servicing rights or a servicing platform," said Robert Meachum, a managing director in GMAC-RFC's correspondent division. Specifically, GMAC-RFC seeks to offer some loan sellers the ability to place their companies' names and concise marketing messages on billing statements sent to borrowers by the GMAC servicing division, he said.

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