Graves' Mission: Spokesman for AAG

Peter Graves will be the new celebrity spokesman for reverse mortgage lender American Advisors Group, Irvine, Calif. The television campaign will launch on Oct. 12, 2009 and coincides with the reverse mortgage originator's release of a new informational DVD, brochure and website launch. Mr. Graves is best known for his role as Jim Phelps, the team leader on the television show "Mission Impossible." His new role might be just as difficult as some of Mr. Phelps' activities. Consumer advocates such as the National Consumer Law Center are decrying marketing tactics used by reverse mortgage lenders such as the use of celebrity spokespeople. In the past, Senior Lending Network used the late Jerry Orbach and Robert Wagner; Generation Mortgage used the late Jack Kemp, former pro football player, member of the House of Representatives, vice presidential candidate and Housing and Urban Development secretary; while James Garner was a spokesman for Financial Freedom.