Homebuilder Changes Name

National homebuilder Pulte Homes Inc. has changed its name to PulteGroup Inc., as part of a branding strategy, which includes a new corporate logo and brand identity standards to present a consistent look and message to customers. "We are separating the corporate function from the consumer-facing brand names. The PulteGroup umbrella creates a house of brands model-a first in homebuilding-allowing us to emphasize the names of our homebuilding brands in the marketplace," said Richard J. Dugas, Jr. chairman, president and CEO of PulteGroup Inc. PulteGroup refers only to the corporate entity while the national consumer-facing brand names will remain Centex, Del Webb and Pulte Homes. Regional brands include DiVosta Homes in Florida and Fox & Jacobs in Texas. Following its merger with Centex last summer, PulteGroup embarked on an innovative strategy through which it will align its specific brands with defined homebuyer segments: Centex for first-time and value-conscious buyers; Pulte Homes for the move-up market; and Del Webb for active adults age 55 and better. The name change was approved by the shareholders in August 2009 and will not affect the Company's stock ticker of PHM on the New York Stock Exchange.