BECU has found success leveraging Pinterest as part of a larger lending campaign.

Pinterest was one component of "Project Home," a three-month campaign that the 813,000-member, $11 billion credit union ran to promote its HELOC and no-equity home improvement loan. Each month focused on different topics related to home improvement, and involved BECU's newsletter, its website and social media outlets. The credit union's Wordpress news center served as a content hub for all of those elements, explained Lori Ho, digital marketing manager.

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