Intellidyn Releasing FHA Marketing Models

Intellidyn Corp. has picked the Mortgage Bankers Association convention in Boston to announce the release of three new marketing models to let mortgage lenders target FHA-qualified homeowners.The models offer to boost response rates by 347% for Federal Housing Administration purchase and refinance lending. The models help originators "accurately identify and market to homeowners who are both credit-qualified and most likely to respond to their FHA-specific offers," the company said. According to the announcement, early adopters report that Intellidyn's FHA-Prospect Targeting Models are delivering direct mail response rates over 1.25%, compared with the industry's overall rates of 0.35%-0.50%. Intellidyn said the models were developed "to help mortgage lenders market FHA Secure and Streamline refinance products, as well as target specialty niches, such as adjustable loan holders and Hispanic subprime borrowers that are now FHA-eligible." The company can be found online at http://www.intellidyn.com.