InterBay Unveils Spanish Marketing Initiatives

InterBay Funding LLC, a small-balance commercial lender based in Fort Washington, Pa., has announced several Spanish-language marketing initiatives. An Internet page now offers loan program and process highlights, descriptions of eligible property types, and contact information. Sales and marketing guides are also available, as well as retail marketing materials such as flyers and brochures in Spanish, the company said. "We're eager to help brokers be as effective as possible in attracting the growing number of Hispanic small-balance borrowers and investors throughout the country," said Tom Brubaker, vice president of marketing for InterBay. "By providing brokers with Spanish-language marketing tools, InterBay can help them 'get in the game' more quickly, build awareness among borrowers, and achieve faster results -- and success -- for both the broker and the business owner." The Web content is located at http://www.interbay.com/sp.