Intuvo Inks Partnership Deals With Nine CUs

Intuvo, a Scotts Valley, Calif.-based company that provides marketing automation software to credit unions, has entered into new partnership agreements with nine credit unions.

These institutions will implement Intuvo's mortgage automated marketing platform: University First Federal Credit Union ($742 million in assets; based in Salt Lake City); Anheuser-Busch Employees' Credit Union ($1.5 billion; St. Louis); Meriwest Credit Union ($1.1 billion; San Jose, Calif.;); Gesa Credit Union ($1.5 billion; Richland, Wash.); San Mateo Credit Union ($841 million; Redwood City, Calif.); Stanford Federal Credit Union ($1.75 billion; Palo Alto, Calif.); 1st MidAmerica Credit Union ($628 million; Bethalto, Ill.); Credit Union of America ($632 million; Wichita, Kan.); and Sharonview Federal Credit Union ($1.1 billion; Fort Mill, S.C.).

Intuvo, a division of CU Direct, integrates directly into credit unions' mortgage loan origination systems, including Accenture Mortgage Cadence, Ellie Mae Encompass, D+H MortgageBot, Lending QB and FICS, and also provides marketing communications, triggers and professional support.

"We look forward to helping our new credit union partners execute member marketing strategies that will increase pull-through, improve net promoter scores and increase products per member," said Jeff Shood, Intuvo's president and co-founder. "Currently our credit union customers are typically experiencing an average increase of pull-through rates of 20% to 80%, while reducing staff workload 10% to 30%."