Lead-management specialist Kaleidico has reported a tripling of website traffic since the beta launch of a new Lead Marketwatch widget on its homepage that ranks lead providers in order of their conversion of leads to loan applications.The data reflect the current weekly moving average of icoSales client results. A Kaleidico representative said lenders and lead providers alike are using the site to gauge the effectiveness of mortgage lead campaigns. At MortgageWire's deadline, the widget -- which reflects the total of all leads in the icoSales system -- showed LendingTree achieving a 10.53% conversion rate with its long form, followed by Loan Web at 6.67%. Kaleidico says it integrates with every lead provider "that we determine is a viable entity," with the requirement that a provider must tally at least 100 leads in the week recorded. The company can be found online at http://www.kaleidico.com.
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The massive mortgage business saw a first quarter profit mitigated by nearly $300 million in hedging losses.
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The Consumer Financial Protection Bureau has seen excessive property-inspection charges, fees that loan mods should eliminate and improper line-item labels.
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Michael Tannenbaum, whose experience in the financial services industry spans over 15 years, has a track record of helping companies scale and grow.
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A majority of consumers earning more than $100,000 annually said they were concerned about their own ability to purchase a home, demonstrating how affordability issues are impacting those at many socioeconomic levels, the University of Michigan study found.
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The nonbank's results add to other indications that the first quarter's "higher for longer" rate scenario had an upside for efficient servicing operations.
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The latest rate increases contributed to a 1% drop in purchases from the previous week and 15% annually, according to the Mortgage Bankers Association.
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