LendingTree to Buy GetSmart.com

LendingTree Inc., Charlotte, N.C., and Providian Financial Corp., San Francisco, have announced that LendingTree has agreed to acquire from Providian the brand name and certain assets of GetSmart.com, which offers mortgage, home equity, and other consumer loans.The terms of the deal were not disclosed. Lending Tree said it expects to maintain the relationships with the more than 100 lenders who participate in the GetSmart network, and to offer the GetSmart platform to the more than 200 lenders on the LendingTree exchange. Doug Lebda, the founder and chief executive officer of LendingTree, said the acquisition "fits with LendingTree's core business strategy of connecting consumers with lenders and Realtors." Warren Wilcox, Providian's vice chairman of marketing and strategic planning, said GetSmart is a brand that "on a stand-alone basis, is a nonstrategic asset for Providian." The companies can be found online at http://www.lendingtree.com, http://www.providian.com, and http://www.getsmart.com.