Loancity.com, a wholesale mortgage lender based in San Jose, Calif., has announced the adoption of a new corporate identity as LoanCity to better portray the company's focus as a lender rather than a technology-based dot-com.The new identity includes a new logo and a redesigned website, the company said. "LoanCity has been one of the best-kept secrets in the business," said Kathy Marshall, LoanCity's senior vice president of marketing. "Not many people realize that we are currently among the top 25 wholesale lenders in the country." The company's redesigned website can be found online at http://www.loancity.com.

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