MICA Launches Big Ad Campaign

The nation's mortgage insurers are launching a campaign to remind brokers and agents about the advantages of low-downpayment mortgages with private mortgage insurance for many first-time and move-up homebuyers.The Mortgage Insurance Companies of America is kicking off the campaign with six full-page, full-color ads in the October issues of several industry publications with the tagline "PrivateMI -- Today's smart choice." Online ads on a variety of websites popular with brokers and agents will also begin in October. "This campaign is designed to assist agents and brokers in helping their clients make smart choices in today's climate of steadily rising interest rates and slowing home price appreciation," said Steve Smith, chief executive officer of the PMI Group Inc., Walnut Creek, Calif., and president of MICA. The ads emphasize key PrivateMI attributes such as saving money with lower monthly payments, faster equity buildup, fixed premium rates, predictability, cancelable premiums, and lower risk for borrowers. MICA can be found online at http://www.micanews.com.