Mortgage Coach, Irvine, Calif., has launched the Mortgage Coach Marketing Machine, online tools and sales proposals that enable loan officers to reduce rate shopping and differentiate themselves from competitors by educating borrowers on the benefits of mortgage planning.The Marketing Machine offers services such as the Personalized Mortgage Plan, the Annual Equity Review, and the Periodic Mortgage Review, each supported by advice-delivery tools and printable marketing pieces. "The Marketing Machine serves two main purposes," said Dave Savage, founder and chief executive of Mortgage Coach. "First, it puts valuable, pertinent information directly into the hands of the borrower -- not just the originator. Second, it makes the originator a referral magnet." According to Mr. Savage, Mortgage Coach users say clients are five times more likely to conduct their next mortgage transaction with them as a result of using Periodic Mortgage Review. The company can be found online at http://www.mortgagecoach.com.
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The new Financial Stability Oversight Council report also recommends an expanded Ginnie Mae PTAP facility and an industry-funded liquidity resource.
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The publicly traded title holding companies all had stronger earnings as the mortgage market improved from one year prior.
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One in every 37 residential properties nationwide had a loan-to-value ratio of 125% or greater to begin the year, according to a new report.
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There's temporary leeway on formal compliance with replacement-cost value requirements in order to sort out insurer concerns with a recent re-emphasis on them.
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Max Levchin, CEO of the buy now/pay later lender, said recent tests show young adults prefer interacting with intelligent chatbots over phone-based agents, but the company doesn't foresee major cost savings from generative AI for a few more years.
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May 10