Mortgage Coach, Irvine, Calif., has launched the Mortgage Coach Marketing Machine, online tools and sales proposals that enable loan officers to reduce rate shopping and differentiate themselves from competitors by educating borrowers on the benefits of mortgage planning.The Marketing Machine offers services such as the Personalized Mortgage Plan, the Annual Equity Review, and the Periodic Mortgage Review, each supported by advice-delivery tools and printable marketing pieces. "The Marketing Machine serves two main purposes," said Dave Savage, founder and chief executive of Mortgage Coach. "First, it puts valuable, pertinent information directly into the hands of the borrower -- not just the originator. Second, it makes the originator a referral magnet." According to Mr. Savage, Mortgage Coach users say clients are five times more likely to conduct their next mortgage transaction with them as a result of using Periodic Mortgage Review. The company can be found online at http://www.mortgagecoach.com.

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