Mortgage.com Upgrade Boosts Loan Biz

ABN Amro, Ann Arbor, Mich., has reported that changes to its mortgage.com consumer website in September have let to a 90% increase in loan approvals and a 76% jump in rate locks.The revised website now features dynamic questioning to speed the loan application process, immediate access to credit data, instant loan approvals and rate locks, and information for consumers researching home loan options. The dynamic-questioning feature reduced the number of questions asked of mortgage.com's loan applicants by up to 80% from its previous application process, by asking only those questions that are important for that particular customer, the company said. Garth E. Graham, ABN Amro's senior vice president of electronic commerce, said simplifying the loan application process and the company's OneFee program are keys to the company's online success. ABN Amro's consumer website address is http://www.mortgage.com.