Rock Holdings, the parent company of Quicken Loans and Rock Financial, has filed applications with federal banking regulators to operate "Rock Bank" as an FDIC-insured, community and Internet-based bank.The bank, to be headquartered in Michigan, will capitalize on Quicken's success in online lending, said Dan Gilbert, chairman of Rock Holdings. "We are thrilled that we will soon be able to offer an array of traditional banking products to our loyal customer base, backed by great customer service and the convenience of online banking," he said. Quicken Loans will become a subsidiary of Rock Bank.
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