Primedia Inc., a media publishing company, has acquired Boston-based Domania Inc., the struggling technology firm that uses Web-based consumer "bait" to help lenders stave portfolio runoff.Domania, provides home price information to consumers and customer retention services to Countrywide, IndyMac and other lenders, but had come dangerously close to running out of cash. Primedia is a leading targeted content and integrated marketing solutions company in both the consumer and business-to-business sectors, with 2001 sales from continuing businesses of $1.6 billion.
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