ServiceMagic, a Golden, Colo.-based online marketplace for homeowners, has announced the launch of ServiceMagic Lending and a joint venture with Cornerstone Mortgage to bring the new service to its website visitors.ServiceMagic Lending, which will link consumers to prescreened lenders, will enable banks and mortgage brokers to take advantage of "the inherent efficiencies" of ServiceMagic's Web-based marketing platform, the company said. "Currently, over a million homeowners per year request home improvement and real estate services valued in excess of $3 billion via ServiceMagic," said Rodney Rice, a co-founder ServiceMagic. "The addition of lending services was the next step in our efforts to provide consumers a comprehensive solution for purchasing, financing, and improving their homes." The company said Cornerstone, a wholly owned subsidiary of First National Bank of Omaha, has more than three million website visitors a month. ServiceMagic can be found online at http://www.servicemagic.com.

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