After 10 years of operation, RoundPoint Mortgage Servicing Corp. has launched a retail mortgage lending division.

Originally intended to neutralize the company's portfolio runoff, the new mortgage lending division's next steps in operation are to expand to purchase market opportunities with its new suite of mortgage loans, including government-sponsored enterprise, government and alternative financial products.

RoundPoint Mortgage Servicing Corp. tried to tackle the "best of both worlds" in its purchase market approaches for the new mortgage lending division by offering an online point-of-sale interface but also being grounded in "old-school" relationships, the company said.

Kelli Yarbrough
Kelli Yarbrough is vice president of loan retention at RoundPoint Mortgage Servicing Corp.

Its licensed loan officers will be supported by relationship advocates and will back each transaction with "education and empathy," according to Kelli Yarbrough, RoundPoint's vice president of loan retention, who is heading the sales division.

"RoundPoint's more casual, relaxed, no-pressure approach to mortgage lending is something we believe is distinctly different in the industry," Yarbrough said.

"Education and empathy are the most important qualities we can offer to borrowers, and we make sure that human beings are available at every step of the process to answer questions and provide status updates," she continued.

The new retail mortgage lending division currently employs 174 people and is licensed in 42 states. It is headquartered in Charlotte, N.C., where its servicing division is also based.

RoundPoint was founded in 2007 and is a fully licensed agency and nonagency subservicer for mortgage companies, commercial banks, credit unions and hedge funds. It currently services more than $75 billion worth of mortgage assets worldwide.

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