Vertical Lend Inc., Melville, N.Y., is changing its name to World Alliance Financial Corp., a move the company says aligns its identity with its expanded product and service offerings.In the second half of 2007, KBC Financial Products, a wholly owned subsidiary of Belgian-based KBC Bank NV, acquired Vertical Lend. The name change most affects the retail reverse mortgage business, which until now had been known as Mortgage Warehouse. Lender Lead Solutions, a reverse mortgage leads and wholesale reverse mortgage loan provider, will maintain its current branding and will operate as a separate organization within World Alliance Financial, as will The Senior Lending Network, the company's consumer education program. David Peskin, chief executive of World Alliance Financial, said the company's commitment to the reverse mortgage industry has not changed. The renamed company can be found on the Web at http://www.worldalliancefinancial.com.

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