Tom Wind, the new president of U.S. Bank Home Mortgage, comes to the top-five mortgage lender at a time when large bank lenders face numerous challenges, including greater regulation in the wake of settlements and regulatory changes, increased competition from nondepositories and rising costs that have prompted some banks to pullback from mortgages — not to mention a prolonged cycle of low interest rates.

The path Wind is taking the bank down is striking in that it aims to account for regulatory and operational costs in the mortgage area without protest, and forge ahead without being bogged down by them.

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