Yahoo!: Homebuying Info Popular Online

Eighty-five percent of consumers with Internet access researched the purchase of a home online in the past two years, and single women in particular rate online mortgage information as valuable, according to a Yahoo! Real Estate survey.Among single women, 92% of those responding to the survey (conducted by Harris Interactive) researched homebuying online, said Yahoo! Real Estate. Moreover, 62% of single women rated online mortgage calculators as valuable and 68% rated online "how-to" articles on picking lenders as valuable, compared with 54% and 53%, respectively, of single men. The Sunnyvale, Calif.-based Yahoo! cited data from the National Association of Realtors indicating that twice as many single women as single men bought homes in 2001. Yahoo! Real Estate can be found online at http://realestate.yahoo.com.

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