Google’s recent decision to shutter its Advisor Mortgage rate search platform after just two years was an
But as Google exits stage left, the show goes on. While lenders are no longer advertising rates to the search engine’s massive audience, an ensemble of Internet stars continues to offer technology to connect lenders and consumers.
But what’s next after a lender’s online lead generation strategy takes hold? The next chapter in this legend is the deployment of consumer-facing point-of-sale applications. And it’s a worthy sequel—think “Back to the Future Part II,” not “The Lost World: Jurassic Park.”
As the cover story of the
Also in March, we concluded our three-part series, “Visions in the Cloud,” by examining the future of software as a service. As cloud computing evolves to include platform as a service and infrastructure as a service, the traditional SaaS model is still alive and well, providing new opportunities for small and large lenders and servicers alike. If you missed Parts I and II of the series, the e-editions from January and February—as well as other past issues—
Internet lending and the cloud are both moving lenders forward. The climax of the origination technology saga—the mortgage industry’s “Return of the King,” if you will—is e-mortgage. Like the “Lord of the Rings” series, the e-mortgage story is a long and winding one—but more on that in April’s issue of MT.
