A few weeks ago, I wrote about
We are now in what apparently appears to be our first sustained significant increase in rates in quite a while. And while some companies are already looking to out price the market, that will not be true across the board.
Meanwhile, have you already implemented your marketing plan for when rates increase, the one you devised months, even years ago? Or do you have such a plan at all?
If you are in that latter group, it is already too late to come up with one.
But remember, the markets are fickle. The current situation is based upon the fear that the Federal Reserve could be ending the easing program.
And yes there have been mixed signs that it is under consideration. But no definitive timetable has been announced.
So, those of you in that “I don’t have a plan for when interest rates rise” group may catch a break. Rates could stabilize and even start dropping again.
Don’t get complacent; rates will start rising again. If you get that second chance to create a rising rates marketing plan, take advantage of it.
