After my recent post on
I try to make these calls between 9:00 and 11:00 each morning. When I procrastinate (or have other obligations) my success rate goes WAYYY down. I'm a morning person.
If I don't complete 15 calls one day, I increase the next day’s calls to make up for the shortage. I have found that having specific rules and structure is critical to my success with this strategy.
Track each day. This is a link to the form I use, my
Have something to talk about. Keep a tickler file of ideas. Here are a few of the things I have mentioned (or will be mentioning) during a call to give you some ideas:
a. "I'm updating my database and want to make sure I have your email and contact info correct. I try to email market updates and info that will help you and your clients and I want to make sure you are getting my emails."
b. We have 85% SFR Investment loans
c. New lot loans up to 90% LTV on a 15 year term
d. Promote an event: WCR luncheon, CE class, Turkey shoot, Rappelling etc.
e. Set lunch appointments
f. Follow up on past leads
Here is a basic outline of the call:
Connect: "Hi, this is Bliss Sawyer with Security Home Mortgage and I wanted to touch base and see how you are doing."
Offer information: See No. 4 above
Ask for referrals: "By the way, do you have any clients that need to get prequalified?"
Finish the call: "Let me know if there is anything I can do for you or your clients. I'm available evenings and weekends as well."
I highlight in pink if there is a lead from the phone call or an action to be taken. My goal is at least one line highlighted each day.




