If there is any one thing the author of a blog post or the speaker at a live presentation wants is that the audience should remember what the post or the speech was about. The lack of success in this area means a lack of connection with the intended target as well as frustration on the part of the author.
This failure results from a lack of focus in one's message, according to social media expert Randall Craig. "There are often little tricks that you can introduce to help write more effectively. Whether you are writing your blog, tweeting, posting on Facebook or writing a speech, you always want it to be well-written and remembered," he commented.
His suggestions:
• Keep your post or presentation to one key topic. If there is a second idea that is equally important, create a second post or presentation.
• Personalize your message to help the reader or listener understand the relevance to them.
• Use the "Rule of Three." Strengthen your message with three supporting statements. These can be examples, implications, stories, statistics, etc. Besides reinforcing the primary message, the audience may identify with the pillars, which in turn leads to better recall of your key point.
