I was riding the New York City Subway to work one recent morning, when a father and his approximately five-year-old son sat across from me.
As soon as they got comfortable, the father handed his son a tablet computer. The father stuck to the more traditional newspaper for his train ride diversion.
The child was zooming through that tablet computer, easily knowing how to get to the next page to view the pictures he wanted to see and even take a quiz where he was required to select the correct type of dinosaur (I guess, because the questions were being asked by audio and he was wearing earphones).
For those who are still in the mortgage business 20 years from now, meet your customer. There has been talk about the online migration of consumers for years, but no generation of Americans, including today's teens who live to tweet, will be as comfortable with technology as today's children.
Another case in point: my own now seven-year-old son, who long before he could read, knew which icon on my home Mac he needed to click to get onto the Internet (although he did need daddy to navigate to his favorite websites).
Today, he is an expert Internet user, and your future marketing efforts will have to take into account that this group will do much more than research your business online.
