You are losing thousands of dollars every day because of the credit scores of your clients.
What are you going to do about it?
In last week's article, I suggested that in order to have more closings, you had to do something that you have not been doing and in most cases that would require you to become someone that you are not by growing your skills in order to become the person/professional that this market demands.
Of all of the skills necessary to successfully navigate the loan process, you must become knowledgeable of the credit scoring system. Savvy originators use their understanding of the credit system to their advantage every day to close the hard loans and to keep "hits" to a minimum. With a little research, you can as well.
How many times lately have your customers explained that their credit score dropped because the credit card company lowered their limit thus destroying their utilization ratio? How do you handle that? What recommendations do you have for your customers?
Becoming more aware of all of the aspects that effect consumers credit scores, will allow you to take action and will culminate with you having more closings.
For more information on credit facts, check out:
A Road Map to Success with Agents already exists that many other originators have already utilized to build long lasting relationships with referral sources. In this market, you must have all of the tools available. For a free copy click the link:
