Do your referral partners and customers trust you?
Since the last article, I have dealt with a situation where trust has been violated so it's fresh on my mind. The perpetrators of the distrust did not actually lie. They used ambiguity and wiggle words. But the end result is the same: Words were used that seemed to mean one thing, but, when you tied them down, you find that it meant something else.
How many times lately have you been told something that just isn't true? Once is one time too often but it seems to be happening all the time. I am not sure if it is due to the times or if it is due to a pervasive cultural issue.
Either way, I would like to encourage you to stand apart from the crowd. If you refuse to use ambiguity and wiggle words, your referral sources and customers will find it as refreshing as a breath of fresh air. I guaranty you that your customers want to do business with an originator that says what they mean, in clear terms, and mean what they say.
Words such as: ought to have it done; should be OK; I'll try to have it done by five; and/or I'm going to try to go - have no place in your vocabulary.
These words are undermining your relationships with your referral partners and customers.
Instead of try, say: "I will have it or I cannot have it at this time, but, I will have it by X time on X day."
Believe me, your customers and referral partners will go "holy [deleted] someone is actually telling me something that they mean." It will be good for business. I promise.
This lesson and many more are available to members of the Road Map to Success with Agents. In addition to proven marketing program that can be implemented in 10 minutes per week per file, a membership to Roadmap gives you access to a proven direct marketing program that is used by the top originators in the country.Register today for a 60-day free trial and I will schedule a personal phone call with you next week to discuss your most pressing issue. Go to
