Michelle recently sent me this question:
How do you overcome
Here's my answer:
That is a great question with no easy answer. I am pretty up front with borrowers that I know are shopping. I ask them to get me a copy of the other lenders estimate so I can see if I can beat it. Warning though–there will always be someone willing to go lower than you so you have to not let it get you down if you lose a few this way. I always tell the client that they are welcome to call me even after they start with the other lender. I want to keep that door open in case they are unhappy with the other lender. I have had people close with the low cost lender, but then do future business with me because of that relationship I established.
What do you do with rate shoppers?











