Rocket Mortgage

As a market leader, Rocket Companies rebranding comes in the foreground of several court battles and fluctuating earnings performance.

Looking to recreate the buzz from its 2016 ad, Rocket leads spectators at the Superdome into a live version of 'Take Me Home Country Roads' during the big game.

Rocket Companies has unveiled a refreshed logo and announced plans to rename some of its businesses, hinting at more updates set to be revealed on February 9.

The Department of Justice argues that mortgage lenders, including Rocket Mortgage, should be held accountable for the work of third-party appraisers.

Rocket argues it was unfairly tied to discrimination accusations, arguing the government aimed for "headline-grabbing claims" to bolster its case.

Rocket Mortgage is also allowing customers to use automated valuation models in lieu of appraisal for loans up to $400,000.

A steep mortgage servicing rights valuation change hurt earnings which included greater adjusted net income and total origination volume.

The incentive, meant to ramp up activity in Rocket's broker channel, is valid from Nov. 5 to Nov. 17.

The real estate investment trust and correspondent lender also anticipates improved subservicing costs due to a larger trend in the mortgage market.

The arrangement complements the publicly traded nonbank lender's acceleration of other activity in the servicing space and builds on other business with the REIT.