Since early 2022, the mortgage industry has seen the torrent of business activity slow to a trickle. While recent developments have brought calmer waters to home lending and a pickup in originations, volatility remains a threat, and volumes are still well below 2022 levels.
Although signs of certainty and stability are emerging, the home-finance industry today looks far different than it did two years ago. Higher interest rates and a sluggish housing market mean the pool of potential customers in search of a mortgage has gotten smaller. In this environment the customer-acquisition process becomes even more essential.
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In this report, you will find:
- Mortgage companies' views on effective customer-acquisition strategies today. Who has confidence in their tactics, and who has doubts?
- Insights on the mortgage industry's experience, comfort level with and plans for artificial intelligence and analytic processes.
- The value companies place on Generation Z consumers and the methods they are using to reach them.
- The role social media continues to play in generating new customer leads.