Marketing

Large companies competing to become the Amazon or Google for home lending products discuss their use of acquisitions and targeted marketing to cultivate the image of being a one-stop-shop innovator.

The company's new name helps reflect the business lines it expanded into outside of fix-and-flip during the last few years.

This is the multi-hyphenate company’s sixth deal since the start of 2020 — a series of acquisitions in a variety of sectors within the industry, ranging from analytics to artificial intelligence.

The move formalizes the use of the Rocket Mortgage moniker, which has been a major part of the company’s branding since 2016.

The loan officers who brought in the highest volumes last year offer their perspectives on social media, the GSEs, loan channels and more.

After years of lagging other industries, financial services marketers are finally ramping up their digital investments. But this new spending must be aligned with smart strategies and urgency.

Virtual events will continue to replace the large in-person gatherings for the foreseeable future, lenders in the Best Companies to Work for list say.

The mortgage lender will promote its brand, products and services through MLB-related television or radio ads, in addition to digital outlets.

Former MBA chair and owner, president, and CEO of Union Home Mortgage, Bill Cosgrove, provides a peek into his pandemic playbook and offers advice to smaller lenders on how to stay competitive amid a rash of companies going public.

The final consent order contained the largest penalty, for $1.8 million to be paid by Low VA Rates. In total, the CFPB has issued $4.4 million in fines for such marketing of VA loans.